Marketing strategies for the commercialization of photovoltaic systems in private residential developments

DOI: https://doi.org/10.35381/cm.v11i3.1828
Keywords: Design, strategies, marketing, commercialization, system, housing, (UNESCO Thesaurus)

Abstract

The objective of this research was to design marketing strategies for the commercialization of photovoltaic systems in private residential developments. The research was quantitative, non-experimental, and cross-sectional, as it focused on analyzing marketing strategies. The most relevant results and findings are that cost perception remains a significant barrier, suggesting that accessible financing strategies and government incentives are essential elements in promoting the adoption of photovoltaic systems. In addition, lack of information and skepticism about the effectiveness of technology were identified as critical factors. In this regard, environmental education and the dissemination of successful experiences can play a decisive role in reducing these barriers. In conclusion, targeted advertising on social media and digital platforms can help generate consumer interest.

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Published
2025-11-01
How to Cite
Flores-Villafuerte, A., Punina-Galarza, J., & Cuaran-Guerrero, M. (2025). Marketing strategies for the commercialization of photovoltaic systems in private residential developments. CIENCIAMATRIA, 11(3), 402-412. https://doi.org/10.35381/cm.v11i3.1828
Issue
Vol 11 No 3 (11): Edición Especial III. 2025
Section
De Investigación

Copyright (c) 2025 Ana Flores-Villafuerte, Jorge Punina-Galarza, Mireya Cuaran-Guerrero

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